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About us
Our Team
Sectors
Financial Services
Life Science
Technology, Media & Telecoms
Sport
Public Sector
Retail & leisure
Professional Services
Energy
Audiences
B2B
Stakeholders
Consumers
Vulnerable
Topics
Advertising & Communication
Brand
Digital Research
Customer Relationships
NPD
Market Segmentation
Resources
Blog
Case Studies
Reports
Contact us
Resources
→
Resources
All
Blog
Case Studies
Reports
Report
Financial Services 2025
Blog
Winning the MRS ‘Business Impact of the Year’ Award
Blog
The MRS International Research Nomination with Shell
Blog
Three big changes and a foundational truth
Blog
Business Impact of the Year nomination with M&S
Blog
Ellie’s Young Researcher of the Award
Blog
Who are SGN and what’s the sustainability issue?
Blog
How Sage’s B2B community helped SMEs on the path to Net Zero
Blog
Cell & Gene Therapies are on the rise … but are we ready?
Blog
Musings of a field veteran
Case Study
How our community helped the Lawn Tennis Association get a competitive edge
Case Study
How we helped Salesforce develop their customer understanding
Case Study
How our agile community helped ResMed develop a new medical product
Case Study
How we used behavioural economics to help RBS understand the consumer buying journey
Case Study
How we helped Tesco to develop their store strategy
Case Study
How we helped Chelsea FC to understand fans globally
Case Study
Understanding tax decision makers in large multi-national companies
Case Study
Brand re-appraisal for American Express
Blog
Is AI the Perfect Colleague? A Case Study
Blog
The only safety is in silence: Polarisation and Self-Censorship
Blog
Defining Jigsaw’s Life Sciences Expertise: Your Questions Answered
Blog
How Research Helps Ensure Consumer Duty Compliance
Blog
Young People, ‘Woke’ culture and self-censorship – How can we listen to what we aren’t hearing?
Blog
Aren’t we all just quallies under the skin?
Blog
Empathy, everywhere, all at once
Blog
For researchers, ChatGPT’s true danger is dullness
Blog
Jigsaw joins STRAT7
Blog
Lenin vs the Oracle: who would have given the best advice for researchers?
Blog
The 3 keys to improving customer relationships
Blog
Jigsaw in the News
Blog
And I remember … Room Service
Blog
Jigsaw Wins Innovation of the Year Award
Blog
4 Covid charts that I’ll never get to use
Blog
A funny thing happened on a Zoom call
Blog
Losing control: Is it really so bad?
Blog
We’re all adopters now – even if we don’t want to be
Blog
The definitive ‘Top 10’
Blog
London Calling
Blog
Learning from the Chinese word for ‘Crisis’
Blog
Why we love to use WhatsApp in our research
Blog
Financial Seminar: We’re all adopters now
Blog
Winning Agency of the Year
Blog
Jigsaw wins Global Agency of the Year Award
Blog
Small Changes, Big Impact: How Simple Tweaks Can Transform Experiences
Blog
Researching sensitive subjects
Blog
Creative Development Research can make the advertising stronger. Yes really.
Blog
Fantasy Football League Name: ‘Hussle and Motivate’ 2019/20 Season
Blog
Why is everyone reaching out?
Blog
My Top 5 Community Hacks
Blog
Who do you trust?
Blog
The top books every researcher should read
Blog
Why my word of the MRS Conference was Consilience…
Blog
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