We’re proud to have partnered with Ofcom on their quantitative News Consumption research, which built on the qualitative report published last week (see here) The research produced some fascinating findings that help make sense of the changing news landscape, including:
- TV still (!) isn’t dead. It remains the UK’s most popular platform for news, closely followed by the internet, then radio and newspapers
- Facebook is now the third most important news source, only BBC One and ITV are seen as more important
- Magazines score better than any other platform when it comes to quality, accuracy, trustworthiness and impartiality
Read the full Ofcom report, and our technical report here
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