Student loans to retirement plans. Fuel buying to car insurance. Corner shops to online shopping. We’ve worked on a huge range of subjects, getting under the skin of consumers to find out what they really think. Our ‘whole conscious’ approach means we understand all the factors that drive their behaviour.
But the danger of talking about ‘consumers’ is that we think of them as a grey, homogeneous mass. At Jigsaw we think of them as people. That means we don’t just give you data – we uncover the colourful details that bring them to life, in all their complexity and contradictions.