We have worked with almost every department in Whitehall, including key industry regulators, and numerous government agencies. We have investigated a full array of audiences from senior stakeholders through to benefit recipients with complex needs. Whether root and branch redesign of welfare, evaluating a new service model in the tax system, delivering strategic insight for the governments communications plan, or even understanding the changing world of news, our public sector team have a very strong track record of excellence in this fascinating and diverse UK sector.
The Jigsaw difference
- Strategic partners. We have, and continue to be, long term strategic partners with key departments that are at the heart of the UK government, providing ongoing insight that is shaping strategy and policy, as well as communications and service design.
- A holistic perspective. Through our Whole Conscious approach we understand the psychology and behavior of the citizen and service user and translate this into what matters to our public sector clients
- A multi-talented team. Beyond our core qualitative and quantitative capability our public sector team includes specialist expertise in communications and brand, behaviour change, agile design and co-creation, that along with our experience means we can meet the many exciting research challenges that this sector poses.