Case studies

Understanding SME needs for CRM systems

How we helped Salesforce develop their customer understanding

How our global survey helped PwC showcase its expertise

A flagship survey provided rich thought leadership material

Brand re-appraisal for American Express

How do you research radical creative ideas – without destroying them?

How we helped Tesco to develop their store strategy

Uncovering the psychology of the supermarket shopper

How we helped Chelsea FC to understand fans globally

Segmenting the modern football supporter

How our agile community helped ResMed develop a new medical product

An agile community allows for an iterative development approach

How we used behavioural economics to help RBS understand the consumer buying journey

Using Behavioural Economics to understand behaviour – and change it

How our community helped the Lawn Tennis Association get a competitive edge

A classic online community is set up to provide a cost-effective stream of insights

How we helped a payments company prepare for a changed world

How do you develop a strategy to thrive in an unknown future?